2. Product Design
3. Package Design
4. Retail Space Design
Asé
The goldfish is a living testament to the intricate relationship between human influence and natural evolution. As the result of centuries of selective breeding from common crucian carp, goldfish have undergone profound transformations in color, form, and diversity. Originating in China over a thousand years ago, they were initially cultivated in ponds, where early breeders identified and propagated individuals with unique and striking features.
While human intervention has been a driving force in shaping goldfish varieties, nature has also played a subtle yet significant role, adapting these ornamental fish to changing environments over time. This project seeks to shift perspectives on goldfish evolution, exploring it not just as a product of human selection but as a dynamic example of the interplay between nature and human agency. Through this lens, we gain a deeper understanding of the delicate, ongoing dialogue between artificial selection and natural adaptation, and the broader implications of human influence on the living world.