Marlboro
The Marlboro cigarette packaging redesign introduces a modern approach to enhance hygiene, convenience, and sustainability while maintaining the brand’s iconic identity. With a focus on shared experiences, the new design incorporates a single-cigarette dispensing system, utilizing a spring mechanism to release one cigarette at a time—minimizing contact and reducing cross-contamination risks.
A dual-layer tearable structure further enhances the user experience, allowing for effortless sharing in social settings. Sustainability is at the core of the design, employing eco-friendly materials like whole paperboard sheets to reduce environmental impact and streamline production costs.
Designed for portability and ease of use, this innovative packaging concept transforms the way cigarettes are accessed and shared, offering smokers a cleaner, more efficient, and responsible way to enjoy Marlboro.