Marlboro Cigarette Packaging
Project type: Packaging
In the redesign of Marlboro cigarette packaging, the focus lies on enhancing hygiene and convenience during sharing. Innovative features include a single-cigarette dispensing system, utilizing a spring mechanism to ensure only one cigarette is dispensed at a time, thereby minimizing contact and cross-contamination risks. Additionally, the packaging incorporates a dual-layer design facilitating easy tearing and sharing, promoting quick and seamless social interaction. To fulfill sustainability goals, eco-friendly materials like whole paperboard sheets are utilized, reducing environmental impact and production costs. Lastly, the packaging is designed with portability in mind, enabling smokers to enjoy cigarettes anywhere with ease. These advancements redefine Marlboro packaging, offering a more hygienic, convenient, and eco-friendly sharing experience.